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1. 199 preguntas sobre marketing y publicidad / Patricio Bonta

by Bonta, Patricio [Autor].

Edition: 1a. ed.Material type: book Book Publisher: Colombia Norma 1994Availability: Items available for loan: Biblioteca Central SM (2), Biblioteca USU (1). Location(s): Colección General 658.8 B668, Colección General 658.8 B668.

2. Administración de marketing : conocimiento y habilidades / Jean Paul Peter, James H Donnelly

by Peter, Jean Paul [Autor] | Donnelly, James H.

Edition: 1a. ed.Material type: book Book Publisher: Colombia: Mc Graw-Hill, 1996Availability: Items available for loan: Biblioteca Central SM (2), Biblioteca USU (2). Location(s): Colección General 658.8 P484, Colección General 658.8 P484.

3. Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler

by Kotler, Philip [Autor].

Edition: 2a. ed.Material type: book Book Publisher: México: Prentice- hall, 1996Availability: Items available for loan: Biblioteca Central SM (1), Biblioteca USU (1). Location(s): Colección General 658.8 K685, Colección General 658.8 K685.

4. Administración de marketing : estrategias y programas / Joseph P Guiltinan, Gordon W. Paul

by Guiltinan, Joseph P [Autor] | Paul, Gordon W.

Edition: 5a. ed.Material type: book Book Publisher: [s.l.] McGraw Hill [s.f.]Availability: Items available for loan: Biblioteca Central SM (2). Location(s): Carro de Libros 658.8 G855.

5. Kleppner : publicidad / J. Thomas Russell

by Russell, J. Thomas [Autor].

Edition: 14a. ed.Material type: book Book Publisher: México: Pearson Educación, 2001Availability: Items available for loan: Biblioteca Central SM (3), Biblioteca USU (3). Location(s): Colección General 659.1 R877, Colección General 659.1 R877.

6. Mercadotecnia / Laura Fischer De la Vega

by Fischer De la Vega, Laura [Autor].

Edition: 2a. ed.Material type: book Book Publisher: México, D.F: McGraw Hill, 1993Availability: Items available for loan: Biblioteca USU (1). Location(s): Colección General 658.8.

7. Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout; Raúl Peralba; Raúl G Del Río

by Trout, Jack [Autor] | Peralba, Raúl | Del Río, Raúl G.

Material type: book Book Publisher: Madrid: McGraw-Hill, 2000Availability: Items available for loan: Biblioteca USU (1). Checked out (1). Location(s): Colección General 658.8 T768.

8. El estilo IBM : una autorizada y penetrante visión sobre la mejor organización de ventas del mundo / Buck Rodgers; Robert L Shook

by Rodgers, Buck [Autor] | Shook, Robert L.

Material type: book Book Publisher: Barcelona: Planeta, 1986Availability: Items available for loan: Biblioteca USU (1). Location(s): Colección General 658.81 ROD.

9. Los secretos del marketing boca a boca / George Silverman

by Silverman, George [Autor].

Material type: book Book Publisher: Bogotá: Norma S.A, 2001Availability: Items available for loan: Biblioteca USU (1). Location(s): Colección General 658.8 SIL.

10. Applications in basic marketing : Clippings from the popular business press / William D Perreault, E. Jerome. McCarthy

by Perreault, William D [Autor] | McCarthy, E. Jerome.

Material type: book Book Publisher: New York McGraw-Hill 2004Availability: Items available for loan: Biblioteca Central SM (4). Location(s): Col. en otros idiomas 658.3 P477.

11. Propuesta de un plan de negocios para la asociación cooperativa de comercialización y producción agroindustrial de Chirilagua de responsabilidad limitada Patricia Haqueline Hernández Bonilla

by Hernández Bonilla, Patricia Haqueline [Autor] | Hernández Bonilla, Patricia Haqueline.

Material type: book Book Publisher: San Miguel Santos Rafael Arias Vásquez 2007Availability: Items available for loan: Biblioteca Central SM (1), Biblioteca USU (3). Withdrawn (2). Location(s): Tesario 658.81 H476 ADM 142, Tesario 658.81 ADM142 H476 .

12. Negocios internacionales : ambientes y operaciones / John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan

by Daniels, John D [Autor] | Radebaugh, Lee H | Sullivan, Daniel P.

Edition: 14a. ed.Material type: book Book Publisher: México, D.F. Pearson Educación 2013Availability: Items available for loan: Biblioteca Central SM (3), Biblioteca USU (3). Location(s): Carro de Libros 382.1, Colección General 382.1.

13. Upper intermediate market leader : business english course book / David Cotton, David Falvey, Simon Kent

by Cotton, David [Autor] | Falvey, David | Kent, Simon.

Edition: 1a. ed.Material type: book Book Publisher: Edimburgo Pearson Educación 2011Availability: Items available for loan: Biblioteca Central SM (3), Biblioteca USU (3). Location(s): Col. en otros idiomas 428, Col. en otros idiomas 428.

14. E-commerce 2013 : negocios, tecnología, sociedad / Kenneth C. Laudon, Carol Guercio Traver

by Laudon, Kenneth C [Autor] | Guercio Traver, Carol.

Edition: 9a. ed.Material type: book Book Publisher: México, D.F. Pearson Educación 2014Availability: Items available for loan: Biblioteca Central SM (3), Biblioteca USU (3). Location(s): Colección General 380.1, Colección General 380.1.

15. ¿Compras con el corazón o el cerebro? : neuromarketing, sensory y neuromanagement para mujeres y hombres curiosos / Francisco Misiego, Alexia de la Morena

by Misiego, Francisco [Autor] | Morena, Alexia de la.

Edition: 1a. ed.Material type: book Book Publisher: Bogotá Ediciones de la U 2016Availability: Items available for loan: Biblioteca Central SM (1), Biblioteca USU (3). Checked out (2). Location(s): Carro de Libros 658.8 M575, Colección General 658.8 M575.

16. Los grandes gurúes Price, service, strategy... smart /

by [s.n.].

Material type: serial Continuing resource Publisher: Miami [s.n.] 2000Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Hemeroteca 650.5.

17. Las empresas más grandes de la región /

by [s.n.].

Material type: serial Continuing resource Publisher: Miami [s.n.] 1999Availability: Items available for loan: Biblioteca Central SM (3). Location(s): Hemeroteca 650.5.

18. Mercadeo directo jugosa oportunidad /

by [s.n.].

Material type: serial Continuing resource Publisher: [s.l.] [s.n.] [s.f.]Availability: Items available for loan: Biblioteca Central SM (1), Biblioteca USU (1). Location(s): Hemeroteca 658 G787, Hemeroteca 658.0.

19. Balance 2012 el consumidor marca el rumbo /

by [s.n.].

Material type: serial Continuing resource Publisher: New York [s.n.] 2012Availability: Items available for loan: Biblioteca Central SM (1), Biblioteca USU (1). Location(s): Hemeroteca 658 G787, Hemeroteca 658.0.

20. Agency Trancking 2012 jugadores y resultados /

by [s.n.].

Material type: serial Continuing resource Publisher: New York [s.n.] 2013Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Hemeroteca 658 G787.

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