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Instructor`s manual to accompany : Business communications international case studies in english / Drew Rodgers

Por: Rodgers, Drew [Autor].
Colaborador(es): Rodgers, Drew.
Tipo de material: materialTypeLabelLibroEditor: New York Cambridge University Press 1998Descripción: 42 p.ISBN: 0521657504.Tema(s): TEACHING SEQUENCE | -- LANGUAGE ELEMENTS AND ASSIGNMENTSClasificación CDD: 428 Resumen: THE CASE STUDY METHOD AND ITS APPLICATION. The teacher`s role. Teaching sequence. Language elements and assignments. THE CASES. Job search: preparing for your future. Investment: portfolio development. Other people`s money: Larry the liquidator vs. new England wire and cable. Marketing negotiations: long-range golf equipment seeks a distributor. Labor relations: midland heating and cooling vs. the primary sheet metal workers of America, AFL-CIO. Environment and business leaders` social responsibility: northern electrical services vrs the environmentalists. Business organization and management: commuter: employee motivation and management theory. Business organization and management: unhealthy leaders: sterling forklift. Banking: smith brothers and Florida central. OPEN-ENDED CASES. Marketing penetrating the market with long-range golf clubs and bags. Marketing: Costa de los años de oro. Environment: industrial pollution: charting pollution and proposing solutions. International trade: competing internationally. Business organization and management: Saturn: can American automobile manufacturers compete with the Japanese.
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THE CASE STUDY METHOD AND ITS APPLICATION. The teacher`s role. Teaching sequence. Language elements and assignments. THE CASES. Job search: preparing for your future. Investment: portfolio development. Other people`s money: Larry the liquidator vs. new England wire and cable. Marketing negotiations: long-range golf equipment seeks a distributor. Labor relations: midland heating and cooling vs. the primary sheet metal workers of America, AFL-CIO. Environment and business leaders` social responsibility: northern electrical services vrs the environmentalists. Business organization and management: commuter: employee motivation and management theory. Business organization and management: unhealthy leaders: sterling forklift. Banking: smith brothers and Florida central. OPEN-ENDED CASES. Marketing penetrating the market with long-range golf clubs and bags. Marketing: Costa de los años de oro. Environment: industrial pollution: charting pollution and proposing solutions. International trade: competing internationally. Business organization and management: Saturn: can American automobile manufacturers compete with the Japanese.

Rodgers, Drew 1998 1998

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