Rodgers, Drew
Instructor`s manual to accompany : Business communications international case studies in english / Drew Rodgers - New York Cambridge University Press 1998 - 42 p.
THE CASE STUDY METHOD AND ITS APPLICATION. The teacher`s role. Teaching sequence. Language elements and assignments. THE CASES. Job search: preparing for your future. Investment: portfolio development. Other people`s money: Larry the liquidator vs. new England wire and cable. Marketing negotiations: long-range golf equipment seeks a distributor. Labor relations: midland heating and cooling vs. the primary sheet metal workers of America, AFL-CIO. Environment and business leaders` social responsibility: northern electrical services vrs the environmentalists. Business organization and management: commuter: employee motivation and management theory. Business organization and management: unhealthy leaders: sterling forklift. Banking: smith brothers and Florida central. OPEN-ENDED CASES. Marketing penetrating the market with long-range golf clubs and bags. Marketing: Costa de los años de oro. Environment: industrial pollution: charting pollution and proposing solutions. International trade: competing internationally. Business organization and management: Saturn: can American automobile manufacturers compete with the Japanese.
0521657504
TEACHING SEQUENCE--LANGUAGE ELEMENTS AND ASSIGNMENTS
428 / R634
Instructor`s manual to accompany : Business communications international case studies in english / Drew Rodgers - New York Cambridge University Press 1998 - 42 p.
THE CASE STUDY METHOD AND ITS APPLICATION. The teacher`s role. Teaching sequence. Language elements and assignments. THE CASES. Job search: preparing for your future. Investment: portfolio development. Other people`s money: Larry the liquidator vs. new England wire and cable. Marketing negotiations: long-range golf equipment seeks a distributor. Labor relations: midland heating and cooling vs. the primary sheet metal workers of America, AFL-CIO. Environment and business leaders` social responsibility: northern electrical services vrs the environmentalists. Business organization and management: commuter: employee motivation and management theory. Business organization and management: unhealthy leaders: sterling forklift. Banking: smith brothers and Florida central. OPEN-ENDED CASES. Marketing penetrating the market with long-range golf clubs and bags. Marketing: Costa de los años de oro. Environment: industrial pollution: charting pollution and proposing solutions. International trade: competing internationally. Business organization and management: Saturn: can American automobile manufacturers compete with the Japanese.
0521657504
TEACHING SEQUENCE--LANGUAGE ELEMENTS AND ASSIGNMENTS
428 / R634