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020 _a9780582237537
040 _aUGB
_cUGB
041 _aeng
082 _a427.02
_bJ336
100 _aJacob, Miriam
_928034
245 0 _aEnglish for international tourism
_cMiriam Jacob
250 _a1a. ed.
260 _aEspaña
_bPearson Educación
_c1997
300 _a127 p.
520 _aTYPES OF HOLIDAY. Travel agencies and tour operators; Giving holiday information; Talking about holiday experiences. A CAREER IN TOURISM. Recruitment and job hunting; Writing CVs and covering letters; Taking part in job interviews. TRENDS IN TORUISM. Tourism organizations and tourist boards; Note-taking; Writing a summary base don notes. WHERE PEOPLE GO. Tourist boards, tour operators, tourist information centres (TICs), and travel agents; Working with figures; Designing a questionnaire and carrying out a survey. TRAVEL AGENTS. Travel agencies; Telephoning; Taking bookings and filling in booking forms. ADVISING A CLIENT. Travels operators and hoteliers; Reading brochures; Giving information and advice. PROMOTING A DESTINATION. Tourist boards; Identifying stregths and weaknesses of a contry; Describing ways of promoting an area. RESPONSIBLE TOURISM. Ecological and economic issues; National and local government; Environmental and tourism agencies. TRANSPORT. All tourism providers; Reading correspondence: letters, memos and faxes; Dealing with a claim for compensation. CUSTOMER RELATIONS. Customer relations departments; Dealing with complaints; Writing letters of apology. HANDING A COMPLAINT. Tour operator´s customer relations department. HOTEL FACILITIES. Hotels; Replying to letters of enquiry; Negotiating booking for conferences and groups. SELECTING A LOCATIONS. Hotels, trade fairs, tours operators; Writing faxes giving information; Taking a meeting to decide on the viability of a new venture. THINGS TO DO. Tourist information centres; Writing a tourism information leaflet; Writing and recording and answerphone message. MARKETING THE PAST. Guided tours; Describing conference facilities; Writing notices. BUSINESS TRAVEL. Hotels, airlines, conference organizers; Describing conference facilities; Negotiation rates. ORGANISING EXCURSIONS. Tour and resort representatives; Designing a programme of excursions.
650 _aTECHNICAL ENGLISH; TOURIST TRADE NOVEDADES
_928035
700 _aJacob, Miriam
_928034
942 _cBK
_2ddc