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041 0 _aeng
082 4 _a428
_bF746
100 1 _aFrendo, Evan
_eAutor
_97324
245 1 0 _aHow to teach business english /
_cEvan Frendo
260 _aMalasia
_bPearson Education
_c2008
300 _a185 p.
520 _aWHAT IS SPECIAL ABOUT BUSINESS ENGLISH?. The business English learner. Business English teaching contexts. The business English teacher. ASSESING NEEDS AND PREFERENCES. Needs analysis. Communication needs. Pedagogic needs. DESIGNING A COURSE. Setting objectives. Syllabus components. Negotiating the syllabus. SELECTING AND DEVELOPING MATERIALS. Course books and other ready-made materials. Tailor-made materials. The learner as a resource. TEACHING BUSINESS SPEACKING SKILLS. Socializing. Small talk. Speaking on the telephone. Presentations. TEACHING BUSINEES WRITING SKILLS. Business writing. Correspondence. Contracts. HOW TO TEACH BUSINESS ENGLISH AT A DISTANCE. Distance learning. Teaching by telephone. Using the internet for business English learning and teaching. HOW TO INCLUDE INTERCULTURAL TRAINING. What is intercultural training?. Using cultural dimensions. Understanding our own culture. Increasing awareness. EVALUATING AND ASSESSING. Evaluation. Testing learners. Evaluating using feedback and observation. The reflective practitioner. The customer`s perspective.
542 1 _aFrendo, Evan
_g2008
_i2008
650 4 _aCOLECCION LIBROS EN INGLES
_92645
650 4 _xINGLES-CONSONANTES
_928937
700 1 _aFrendo, Evan
_97324
942 _cBK
_2ddc