000 | 00666nam a2200229Ia 4500 | ||
---|---|---|---|
999 |
_c10142 _d10142 |
||
001 | 14763 | ||
003 | SV-SsUGB | ||
005 | 20211108110414.0 | ||
008 | 180402s2011||||es |||||||||||||| ||spa|| | ||
020 | _a9781408237090 | ||
040 |
_aUGB _cUGB |
||
041 | 0 | _aeng | |
082 | 4 |
_a428 _bC688 |
|
100 | 1 |
_aCotton, David _eAutor _95947 |
|
245 | 1 | 0 |
_aUpper intermediate market leader : _bbusiness english course book / _cDavid Cotton, David Falvey, Simon Kent |
250 | _a1a. ed. | ||
260 |
_aEdimburgo _bPearson Educación _c2011 |
||
300 | _a175 p. | ||
500 | _aInclude CD-Rom; activity file page 132; grammar reference page 146; audio scripts page 152; glossary page 168 | ||
520 | _aCOMMUNICATION. TALK ABOUT WHAT MAKES A GOOD COMMUNICATOR. Listening: an interview with an expert on communication; Reading: a quiet word beats sending e-mail-financial times. INTERNATIONAL MARKETING. TALK ABOUT INTERNATIONAL BRANDS. Reading: Diego Della Valle: Italian atmosphere is central to tod’s global expansion-financial times; Listening an interview with the professor of international marketing and the CEO of a training organization. TALK ABOUT BUILDING RELATIONSHIP. Listening: an interview with the head of global corporate responsibility of a major company; Reading: how east is meeting west business work. DOING BUSINESS INTERNATIONALLY. SUCCESS. DISCUSS WHAT MAKES PEOPLE/COMPANIES SUCESSFUL. Listening: an interview with the MD of a technology development company; Reading: profile: Carlos Slim-the telegraph. JOB SATISFACTION. DISCUSS MOTIVATIONAL FACTORS AND DO A QUIZ. Listening: an interview with the director of HR at major company; Reading: Marriott hotels international/KPMG-the Sunday times. RISK. DISCUSS DIFFERENT ASPECTS OF RISK. Listening: an interview with the MD of the institute of RISK management; Reading: internatiolisation-risk or opportunity?- financial times. WORKING IN NEW MARKETS. MANAGEMENT STYLES.DISCUSS DIFFERENT ASPECTS OF MANAGEMENT STYLE. Listening: an interview with the author of a management book; Reading: Anna Wintour/Jim Buckmaster-CBS/ times online. TEAM BUILDING. TALK ABOUT WORKING IN TEAMS AND DO A QUIZ. Listening: an interview with the founder of a team-building company; Reading: recipes for team building-financial times. MANAGING INTERNATIONAL TEAMS. CUSTOMER SERVICE. DISCUSS FACTORS IN AND IMPORTANCE OF CUSTOMER SERVICE. Listening: an interview with a manager of a top restaurant; Reading: customer service is changing the world: up close and global-financial times. CRISIS MANAGEMENT. DISCUSS WAYS OF HANDLING CRISES. Listening: an interview with a professor of ethics with and social responsibility; Reading: how not to take care of a band/expect the unexpected-financial times. MERGERS AND ACQUISITIONS. DEFINE AND DISCUSS ACQUISITIONS, MERGERS AND JOINT VENTURES. Listening: an interview with the director of M&A research center; Reading: green targets-corporate knight. INTERNATIONAL NEGOTIATIONS | ||
542 | 1 |
_aCotton, David _g2011 _i2011 |
|
650 | 4 |
_aCOMUNICACIÓN _9117 |
|
650 | 4 |
_aINGLÉS DE NEGOCIOS _96389 |
|
650 | 4 |
_aIDIOMA INGLÉS _9234 |
|
650 | 4 |
_aSERVICIO AL CLIENTE _945 |
|
650 | 4 |
_aMARKETING _988 |
|
700 | 1 |
_aFalvey, David _95947 |
|
700 | 1 |
_aKent, Simon _96258 |
|
942 |
_cBK _2ddc |