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1. Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler

by Kotler, Philip [Autor].

Edition: 2a. ed.Material type: book Book Publisher: México: Prentice- hall, 1996Availability: Items available for loan: Biblioteca Central SM (1), Biblioteca USU (1). Location(s): Colección General 658.8 K685, Colección General 658.8 K685.

2. El marketing según Kotler : cómo crear, ganar y dominar los mercados / Philip Kotler

by Kotler, Philip [Autor].

Edition: 2a. ed.Material type: book Book Publisher: Barcelona Paidós Empresa 1999Availability: Items available for loan: Biblioteca Central SM (3). Location(s): Colección General 658.83 K685.

3. Marketing

by Kotler, Philip.

Material type: visual material Visual material; Type of visual material: Publisher: [s.l.] Prentice-Hall Availability: Items available for loan: Biblioteca Central SM (3), Biblioteca USU (2). Location(s): Colección de CD-DVD 658.8, Colección de CD-DVD 658.8.

4. Los diez pecados capitales del marketing : Indicios y soluciones / Philip Kotler

by Kotler, Philip [Autor].

Material type: book Book Publisher: [s.l.] Deusto 2006Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Colección de Maestrías 658.8 K685.

5. Marketing /

by Kotler, Philip [Autor] | .

Edition: 14a. ed.Material type: book Book Publisher: México, D.F. Pearson 2012Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Col.Docentes 658.8 K685.

6. Fundamentos de marketing /

by Kotler, Philip [Autor].

Edition: 11a. ed.Material type: book Book Publisher: México, D.F. Prentice-Hall 2013Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Col.Docentes 658.8 K685.

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