|
|
1.
|
Análisis de mercados / Ronald E Frank, Alfred A. Kuehn, William F. Massy
by Frank, Ronald E [Autor] | Kuehn, Alfred A.. Massy, William F. Edition: 1a. ed.Material type:  Book Publisher: México, D.F. Trillas 1969Availability: Items available for loan: Biblioteca Central SM (2). Location(s): Colección General 658.83 F736.
|
|
|
2.
|
Fundamentos de mercadeo moderno / Edward W Cundiff, Richard R Still, Norman Govoni
by Cundiff, Edward W [Autor] | Still, Richard R | Govoni, Norman. Material type: Book Publisher: Cali Prentice Hall 1979Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Colección General 658.802 C863.
|
|
|
3.
|
Ingeniería económica : toma de decisiones económicas / George A Taylor
by Taylor, George A [Autor]. Edition: 1a. ed.Material type: Book Publisher: México, D.F. Limusa 1981Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Colección General 658.15 T395.
|
|
|
4.
|
Mercadotecnia / Philip Kotler
by Kotler, Philip [Autor]. Edition: 1a. ed.Material type: Book Publisher: México, D.F. Prentice Hall Hispanoamericano 1981Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Colección General 658.83 K685.
|
|
|
5.
|
Administración de ventas / Robert F Hartley
by Hartley, Robert F [Autor]. Edition: 1a. ed.Material type: Book Publisher: México, D.F: Compañía Editorial Continental, 1982Availability: Items available for loan: Biblioteca Central SM (1), Biblioteca USU (1). Location(s): Colección General 658.81 H378, Colección General 658.81 H378.
|
|
|
6.
|
Mercadotecnia : conceptos y aplicaciones / Charles D Schewe, Reuben M Smith
by Schewe, Charles D [Autor] | Smith, Reuben M. Edition: 1a. ed.Material type: Book Publisher: México, D.F. McGraw Hill 1982Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Colección General 658.83 S49.
|
|
|
7.
|
Investigación de mercados / Ronald M Weiers
by Weiers, Ronald M [Autor]. Edition: 1a. ed.Material type: Book Publisher: México, D.F. Prentice Hall Hispanoamericano 1986Availability: Items available for loan: Biblioteca Central SM (4), Biblioteca USU (3). Location(s): Colección General 658.83 W454, Colección General 658.83 W454.
|
|
|
8.
|
Marketing estratégico / Jean-Jacques Lambin
by Lambin, Jean-Jacques [Autor]. Edition: 1a. ed.Material type: Book Publisher: México, D.F. McGraw Hill Interamericana 1987Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Colección General 658.83 L363.
|
|
|
9.
|
Fundamentos de mercadotecnia / William Stanton, Charles Futrell
by Stanton, William [Autor] | Futrell, Charles. Edition: 4a. ed.Material type: Book Publisher: México, D.F. McGraw Hill Interamericana 1989Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Colección General 658.802 S736.
|
|
|
10.
|
Investigación de mercados / David Aaker, George S Day
by Aaker, David [Autor] | Day, George S. Edition: 2a. ed.Material type: Book Publisher: México, D.F. McGraw Hill 1989Availability: Items available for loan: Biblioteca Central SM (1). Location(s): Colección General 658.83 A54.
|
|
|
11.
|
Benchmarking / Michael J Spendolini
by Spendolini, Michael J [Autor]. Material type: Book Publisher: Bogotá Norma 1994Availability: Items available for loan: Biblioteca Central SM (3), Biblioteca USU (2). Location(s): Colección General 658.4013 S46, Colección General 658.4013 S46.
|
