Farrall, Cate <br/><br/>
Professional english in use  : marketing / 
Cate Farrall 
 - 1a. ed. 
 - New York  Cambridge University Press  2009 
 - 144 p. 
<br/><br/> MARKETING BASICS. The marketing mix 1; The marketing mix 2; SWOT analysis. RESEARCH. Research 1; Research 2. New product development 1. New  product development 2; Brainstorming.POSITION AND BRANDING. Branding 1; Branding 2; Brand values. PEOPLE.CUSTOMERS AND STAFF. Market segmentation; Customers’ needs and behavior; Loyalyty programmers. PRICE. The marketing budget; Price. PLACE. Logistic and the distribution chain; Merchandising; Trade shows; Telemarketing.PUBLICITY AND PROMOTION. Above, below and through the line; Media strategy; TV and radio. PACKAGING. Logos; Materials and containers. PUBLIC RELATIONS. Corporate communications; Public relations and lobbying; Event and sports sponsorship. 
<br/><br/><label>ISBN: </label>9780521616270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ENGLISH LANGUAGE-BUSINESS ENGLISH; MARKETING  
<br/><br/><label>Dewey Class. No.: </label>428.24   / M335