Jones, Leo

New international business english / Leo Jones - 1a. ed. - New York Cambridge University Press 2000 - 176 p.

FACE TO FACE. Basic skills and techniques for talking to people in business situations. Letters, faxes and memos. Basic skills and techniques for business correspondence. ON THE PHONE. Basic skills and techniques for using the telephone in business. Summaries, notes, reports. Basic skills and techniques for writing reports, making notes, summarizing and taking notes of conversations in business. WORKING TOGETHER. talking about where you work, employment policy, a company`s activities, organization and history. International trade. Ordering and supplying goods or services; answering and making enquiries, making offers, placing and acknowledging orders. MONEY MATTERS. Methods of payment, cash flow, invoicing, dealing with non-payment problems. Dealing with problems. Complaining and apologizing, delivery and after-sales problems. Visitors and travelers. Looking after foreign visitors and travelling on business; hotel, restaurants, small talk, telling stories. MARKETING. Marketing a product, market research, promotion and advertising. Meetings. Taking part in formal and informal meetings, one-to-one meetings and larger group meetings. PROCESSES AND OPERATIONS. Explaining and describing operations, giving instructions. Jobs and careers. Applying for jobs and seeking promotion, participating in interviews. SALES AND NEGOTIATION. Selling and buying product, negotiating face-to-tace and on the phone. a special project. a simulation, revising many of the skills and situations in the course.

0521774721


MARKETING--MEETINGS

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