Frendo, Evan

How to teach business english / Evan Frendo - Malasia Pearson Education 2008 - 185 p.

WHAT IS SPECIAL ABOUT BUSINESS ENGLISH?. The business English learner. Business English teaching contexts. The business English teacher. ASSESING NEEDS AND PREFERENCES. Needs analysis. Communication needs. Pedagogic needs. DESIGNING A COURSE. Setting objectives. Syllabus components. Negotiating the syllabus. SELECTING AND DEVELOPING MATERIALS. Course books and other ready-made materials. Tailor-made materials. The learner as a resource. TEACHING BUSINESS SPEACKING SKILLS. Socializing. Small talk. Speaking on the telephone. Presentations. TEACHING BUSINEES WRITING SKILLS. Business writing. Correspondence. Contracts. HOW TO TEACH BUSINESS ENGLISH AT A DISTANCE. Distance learning. Teaching by telephone. Using the internet for business English learning and teaching. HOW TO INCLUDE INTERCULTURAL TRAINING. What is intercultural training?. Using cultural dimensions. Understanding our own culture. Increasing awareness. EVALUATING AND ASSESSING. Evaluation. Testing learners. Evaluating using feedback and observation. The reflective practitioner. The customer`s perspective.

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