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Marketing / Eric N Berkowitz

By: Berkowitz, Eric N [Autor].
Contributor(s): Berkowitz, Eric N.
Material type: materialTypeLabelBookPublisher: Boston Irwin 1989Edition: 2a. ed.Description: 752 p.ISBN: 0256075131.Subject(s): MARKETINGDDC classification: 658.8 Summary: MARKETING: A FOCUS ON THE CONSUME. Getting the product, market, and timing right. What is marketing? How marketing assesses and satisfies consumer needs. MARKETING IN THE ORGANIZATION: AN OVERVIEW. Big blue`s search for an encore. Marketing action memo general electric: a stow to get it moving again. Marketing action IBM `s tactics for an advertising encore: M.A.S.H. THE CHANGING MARKETING ENVIRONMENT. You`re invited to a birthday party: white ties and tails, please. How marketing uses environmental scanning. Social forces. CONSUMER BEHAVIOR. Know thy customer. Consumer purchase decision process. Marketing research report when the whisper becomes a shout: buy, buy, and buy. INDUSTRIAL AND ORGANIZATIONAL BUYER BEHAVIOR. Robotics designs off the kitchen table. The nature and size of organizational markets. Measuring industrial, reseller, and government markets. MARKETING INFORMATION. When 19.000 taste tests and
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658.8 B475 (Browse shelf) Ej.1 Available 25188
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MARKETING: A FOCUS ON THE CONSUME. Getting the product, market, and timing right. What is marketing? How marketing assesses and satisfies consumer needs. MARKETING IN THE ORGANIZATION: AN OVERVIEW. Big blue`s search for an encore. Marketing action memo general electric: a stow to get it moving again. Marketing action IBM `s tactics for an advertising encore: M.A.S.H. THE CHANGING MARKETING ENVIRONMENT. You`re invited to a birthday party: white ties and tails, please. How marketing uses environmental scanning. Social forces. CONSUMER BEHAVIOR. Know thy customer. Consumer purchase decision process. Marketing research report when the whisper becomes a shout: buy, buy, and buy. INDUSTRIAL AND ORGANIZATIONAL BUYER BEHAVIOR. Robotics designs off the kitchen table. The nature and size of organizational markets. Measuring industrial, reseller, and government markets. MARKETING INFORMATION. When 19.000 taste tests and

Berkowitz, Eric N 1989 1989

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