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English for business studies / Ian Mackenzie

Por: Mackenzie, Ian [Autor].
Colaborador(es): Mackenzie, Ian.
Tipo de material: materialTypeLabelLibroEditor: New York Cambridge University Press 2002Edición: 2a. ed.Descripción: 208 p.ISBN: 052175285X.Tema(s): SECTORES ECONOMICOS | -- COMERCIO ELECTRONICOClasificación CDD: 428 Resumen: MAP OF THE BOOK. Thanks and acknowledgements. Introduction to the learner. The three of the economy. MANAGEMENT. Company structure. Work and motivation. Management and cultural diversity. RECRUITMENT. Labor relations. Production. Products. MARKETING. Advertising. promotional tools. Accounting and financial statements. BANKING. Stocks and shares. Bonds. Futures and derivatives. MARKET STRUCTURE AND COMPETITION. Takeovers, mergers and buyouts. Efficiency and employment. Business ethics. THE ROLE OF GOVERNMENT. Central banking, money and taxation. Exchange rates. The business cycle. KEYNESIANISM AND MONETARISM. Internation trade. Economics and ecology. Information technology and electronic commerce. ENTREPRENEURS AND VENTURE CAPITAL.
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MAP OF THE BOOK. Thanks and acknowledgements. Introduction to the learner. The three of the economy. MANAGEMENT. Company structure. Work and motivation. Management and cultural diversity. RECRUITMENT. Labor relations. Production. Products. MARKETING. Advertising. promotional tools. Accounting and financial statements. BANKING. Stocks and shares. Bonds. Futures and derivatives. MARKET STRUCTURE AND COMPETITION. Takeovers, mergers and buyouts. Efficiency and employment. Business ethics. THE ROLE OF GOVERNMENT. Central banking, money and taxation. Exchange rates. The business cycle. KEYNESIANISM AND MONETARISM. Internation trade. Economics and ecology. Information technology and electronic commerce. ENTREPRENEURS AND VENTURE CAPITAL.

Mackenzie, Ian 2002 2002

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