Normal view MARC view ISBD view

Applications in basic marketing : Clippings from the popular business press / William D Perreault, E. Jerome. McCarthy

By: Perreault, William D [Autor].
Contributor(s): McCarthy, E. Jerome.
Material type: materialTypeLabelBookPublisher: New York McGraw-Hill 2004Description: 231 p.ISBN: 0072864699.Subject(s): MARKETING | -- ECONOMIA GLOBALDDC classification: 658.3 Summary: MARKETING´S ROLE IN THE GLOBAL ECONOMY AND THE FIRM. What´s wrong with this printer. Selling cellphones with mixed messages. Finally, coke gets it right. TARGET MARKET OPPORTUNITIES. Bill has designs on your wrist. Call it the pepsi blue generation. Is that an ipod in your pocket. EVALUATING OPPORTUNITIES IN THE CHANGING MARKETING ENVIRONMENT. Dueling diapers.Crackiing china´s market. Is fat the next tobacco. BUYER BEHAVIOR. How much is your time worth. Exchanges: making it work. Silicon valley techies suit up army with sleeker gear. GETTING INFORMATION FOR MARKETING DECISIONS. Corporate intelligence: i spy. Winging into wireless. Facing up to crm. PRODUCT. Shoe fetish. Salad in sealed bags isn´t so simple, it seems. Nokia´s hit factory. PLACE. Buyers seek hard to find tostitos gold. Deflated: how goodyear blew its chance to capitalize on a rival´s woes. The new teamwork. PROMOTION. Mtv´s world. The medium is the instant message. The top 5 rules of the ad game. PRICE. As airline losses mount, what amenities should a ticket buy. Drug prices: what´s fair. Ship those boxes; check the euro. MARKETING STRATEGIES.: PLANNING, IMPLEMENTATION AND CONTROL. Rick wagoner´s game plan. The sequel: after living on rented time, blockbuster plunges into sales. Kodak is the picture of digital success. ETHICAL MARKETING IN A CONSUMER ORIENTED WORLD: APPRAISAL AND CHALLENGES. Capitalism spawns a new leisure class: mall rats. Web ads growing instrusive. The cranky consumer works on its smile.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode Item holds
Libros Libros Biblioteca Central SM
Col. en otros idiomas
658.3 P477 (Browse shelf) Ej.1 Available 20773
Libros Libros Biblioteca Central SM
Col. en otros idiomas
658.3 P477 (Browse shelf) Ej.2 Available 20774
Libros Libros Biblioteca Central SM
Col. en otros idiomas
658.3 P477 (Browse shelf) Ej.3 Available 20775
Libros Libros Biblioteca Central SM
Col. en otros idiomas
658.3 P477 (Browse shelf) Ej.4 Available 20776
Total holds: 0

Donado por la Embajada Americana.

MARKETING´S ROLE IN THE GLOBAL ECONOMY AND THE FIRM. What´s wrong with this printer. Selling cellphones with mixed messages. Finally, coke gets it right. TARGET MARKET OPPORTUNITIES. Bill has designs on your wrist. Call it the pepsi blue generation. Is that an ipod in your pocket. EVALUATING OPPORTUNITIES IN THE CHANGING MARKETING ENVIRONMENT. Dueling diapers.Crackiing china´s market. Is fat the next tobacco. BUYER BEHAVIOR. How much is your time worth. Exchanges: making it work. Silicon valley techies suit up army with sleeker gear. GETTING INFORMATION FOR MARKETING DECISIONS. Corporate intelligence: i spy. Winging into wireless. Facing up to crm. PRODUCT. Shoe fetish. Salad in sealed bags isn´t so simple, it seems. Nokia´s hit factory. PLACE. Buyers seek hard to find tostitos gold. Deflated: how goodyear blew its chance to capitalize on a rival´s woes. The new teamwork. PROMOTION. Mtv´s world. The medium is the instant message. The top 5 rules of the ad game. PRICE. As airline losses mount, what amenities should a ticket buy. Drug prices: what´s fair. Ship those boxes; check the euro. MARKETING STRATEGIES.: PLANNING, IMPLEMENTATION AND CONTROL. Rick wagoner´s game plan. The sequel: after living on rented time, blockbuster plunges into sales. Kodak is the picture of digital success. ETHICAL MARKETING IN A CONSUMER ORIENTED WORLD: APPRAISAL AND CHALLENGES. Capitalism spawns a new leisure class: mall rats. Web ads growing instrusive. The cranky consumer works on its smile.

Perreault, William D 2004 2004

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer

© 2018 Universidad Gerardo Barrios. Derechos Reservados