Incluye glosario pág. 215
Incluye índice pág. 218

UNDERSTANDING YOUR BRAND. YOU AND YOUR AUDIENCE. Define your Project aims; Analyze your style and your competitor; Map the market and plot your position; Deline what your project stands for; Brainstorm your brand message; Research your audience; Visualize your research information. YOU AND YOU BRAND. The makeup of a Brand; Draft your verbal Brand; Create a Brand plan; Make a brand plan. BUILDING CLOCKS. TYPE. Match fonts to mood; Anatomy of a type; Measuring type; Groups and categories of typefaces; Use typeface families; Choose the right font for the job; Combine typefaces for impact; Use type graphically. COLOR. The psychology of color; Understanding color; Use the color Wheel; How colors interact; Make your own color palette; Gallery color in posters. IMAGE. Use photography in design; Choose and use photo equipment; Take pictures with impact; Crop and edit images; Make a photografphy mood board; Use stock photography; Using illustration in design; Style of illustrations; Types of digital illustrations; Make an impact with illustration. PUTTING IT TOGETHER. BASICS. Choose your format; Using White space; Structuring a layout; Skerch out your layouts. HIERARCHY. Use typography to create order; Use scale to create order; Desing an invitation; Composition in book covers. COMPOSITION. Choosing and using a grid; Create a print grid; Using alignment; Design an email newsletter; Grouping within layouts; Achieve harmony and balance; Design for phones and social media; Website composition; Wireframes for website; Design a web home page; Composition in websites. PRODUCING YOUR DESIGNS. ADVICE AND RESOURCES. Setting up: choosing a computer; Setting up: software and your workspace; Planning a larger print Project; Preparing designs for print; Preparing your website for launch; Planning a larger print project; Preparing designs for print; Preparing designs for print; Preparing your website for launch; Working with professionals; Paper weights and finishes; paper and envelope sizes; Findigh design resources; Color palette picker.