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TOURISM OVERVIEW. Introduction; Tourism in turbulent times: from overtourism to COVID travel restrictions; Tourism and the recovery: looking ahead. UNDERSTANDING TOURISM. Learning outcomes; What is tourism; Forms of tourism; Tourism and the experience economy. TOURISM SUPPLY AND DEMAND. TOURISM-GENERATING REGIONS. Conditions that favor the development of demand for tourism; Travel propensity; Generating regions for outbound tourist visits. TOURISM DEMAND. Tourism motivation; Tourist types; Consumer decisión making; Measuring and forecasting the demand for tourism. TOURISM SUPPLIERS. Accomodation suppliers; Non-residential venues; Transport suppliers; Visitor attractions; The cruise sector; Characteristics of tourism suppliers. INTERMEDIARIES IN THE TOURISM SYSTEM. Types of intermediary in the tourism system; Wholesales; Operators; Regulation of intermediaries; Increasing concentration in the Travel Intermediaries sector. IMPACTS OF TOURISM. TOURISM DESTINATIONS. Destination development; Managing demand fordestinations; Destination differentiation. THE ECONOMIC IMPACTS OF TOURISM. Types of economic impact; Measuring economic impacts; Tourism and economic regenerations in urban and rural áreas; Optimising the economic benefits of tourism. THE SOCIAL AND CULTURAL IMPACTS OF TOURISM. The socio-cultural impacts of tourism on host communities; Visitor managment; Self-test questions; Summary.THE ENVIROMENT IMPACTS OF TOURISM. Enviromental impacts of tourism on a destination; Environmental sustainability; Managing enviromental impacts. TOURISM MANAGMENT AND MARKETING. TOURISM MARKETING. Tourism marketing; External, interactive and internal marketing; Segmenting the toruism market; Interactive and internal marketing: the extended marketing mix. THE MANAGMENT OF VISITORS. The need for visitor managment; Quality managment; Destinations responses to overtourism. PUBLIC SECTOR INVOLVEMENT IN TOURISM. The role of the government in tourism; Summary; Self-test questions. TOURISM AHEAD. TOURISM AND THE FUTURE. Wicked problems and desing thinking; Your future in tourism; Tourism employers.