Upper intermediate market leader : business english course book / David Cotton, David Falvey, Simon Kent
By: Cotton, David [Autor]
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Contributor(s): Falvey, David | Kent, Simon.
Material type: 
BookPublisher: Edimburgo Pearson Educación 2011Edition: 1a. ed.Description: 175 p.ISBN: 9781408237090.Subject(s): COMUNICACIÓN | INGLÉS DE NEGOCIOS | IDIOMA INGLÉS | SERVICIO AL CLIENTE | MARKETINGDDC classification: 428 Summary: COMMUNICATION. TALK ABOUT WHAT MAKES A GOOD COMMUNICATOR. Listening: an interview with an expert on communication; Reading: a quiet word beats sending e-mail-financial times. INTERNATIONAL MARKETING. TALK ABOUT INTERNATIONAL BRANDS. Reading: Diego Della Valle: Italian atmosphere is central to tod’s global expansion-financial times; Listening an interview with the professor of international marketing and the CEO of a training organization. TALK ABOUT BUILDING RELATIONSHIP. Listening: an interview with the head of global corporate responsibility of a major company; Reading: how east is meeting west business work. DOING BUSINESS INTERNATIONALLY. SUCCESS. DISCUSS WHAT MAKES PEOPLE/COMPANIES SUCESSFUL. Listening: an interview with the MD of a technology development company; Reading: profile: Carlos Slim-the telegraph. JOB SATISFACTION. DISCUSS MOTIVATIONAL FACTORS AND DO A QUIZ. Listening: an interview with the director of HR at major company; Reading: Marriott hotels international/KPMG-the Sunday times. RISK. DISCUSS DIFFERENT ASPECTS OF RISK. Listening: an interview with the MD of the institute of RISK management; Reading: internatiolisation-risk or opportunity?- financial times. WORKING IN NEW MARKETS. MANAGEMENT STYLES.DISCUSS DIFFERENT ASPECTS OF MANAGEMENT STYLE. Listening: an interview with the author of a management book; Reading: Anna Wintour/Jim Buckmaster-CBS/ times online. TEAM BUILDING. TALK ABOUT WORKING IN TEAMS AND DO A QUIZ. Listening: an interview with the founder of a team-building company; Reading: recipes for team building-financial times. MANAGING INTERNATIONAL TEAMS. CUSTOMER SERVICE. DISCUSS FACTORS IN AND IMPORTANCE OF CUSTOMER SERVICE. Listening: an interview with a manager of a top restaurant; Reading: customer service is changing the world: up close and global-financial times. CRISIS MANAGEMENT. DISCUSS WAYS OF HANDLING CRISES. Listening: an interview with a professor of ethics with and social responsibility; Reading: how not to take care of a band/expect the unexpected-financial times. MERGERS AND ACQUISITIONS. DEFINE AND DISCUSS ACQUISITIONS, MERGERS AND JOINT VENTURES. Listening: an interview with the director of M&A research center; Reading: green targets-corporate knight. INTERNATIONAL NEGOTIATIONS
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Biblioteca Central SM Col. en otros idiomas | 428 C688 (Browse shelf) | Ej.1 | Available | 35536 | ||
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Biblioteca Central SM Col. en otros idiomas | 428 C688 (Browse shelf) | Ej.2 | Available | 35537 | ||
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Biblioteca Central SM Col. en otros idiomas | 428 C688 (Browse shelf) | Ej.3 | Available | 35538 | ||
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Biblioteca USU Col. en otros idiomas | 428 C688 (Browse shelf) | Ej.4 | Available | 35539 | ||
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Biblioteca USU Col. en otros idiomas | 428 C688 (Browse shelf) | Ej.5 | Available | 35540 | ||
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Biblioteca USU Col. en otros idiomas | 428 C688 (Browse shelf) | Ej.6 | Available | 35541 |
Include CD-Rom; activity file page 132; grammar reference page 146; audio scripts page 152; glossary page 168
COMMUNICATION. TALK ABOUT WHAT MAKES A GOOD COMMUNICATOR. Listening: an interview with an expert on communication; Reading: a quiet word beats sending e-mail-financial times. INTERNATIONAL MARKETING. TALK ABOUT INTERNATIONAL BRANDS. Reading: Diego Della Valle: Italian atmosphere is central to tod’s global expansion-financial times; Listening an interview with the professor of international marketing and the CEO of a training organization. TALK ABOUT BUILDING RELATIONSHIP. Listening: an interview with the head of global corporate responsibility of a major company; Reading: how east is meeting west business work. DOING BUSINESS INTERNATIONALLY. SUCCESS. DISCUSS WHAT MAKES PEOPLE/COMPANIES SUCESSFUL. Listening: an interview with the MD of a technology development company; Reading: profile: Carlos Slim-the telegraph. JOB SATISFACTION. DISCUSS MOTIVATIONAL FACTORS AND DO A QUIZ. Listening: an interview with the director of HR at major company; Reading: Marriott hotels international/KPMG-the Sunday times. RISK. DISCUSS DIFFERENT ASPECTS OF RISK. Listening: an interview with the MD of the institute of RISK management; Reading: internatiolisation-risk or opportunity?- financial times. WORKING IN NEW MARKETS. MANAGEMENT STYLES.DISCUSS DIFFERENT ASPECTS OF MANAGEMENT STYLE. Listening: an interview with the author of a management book; Reading: Anna Wintour/Jim Buckmaster-CBS/ times online. TEAM BUILDING. TALK ABOUT WORKING IN TEAMS AND DO A QUIZ. Listening: an interview with the founder of a team-building company; Reading: recipes for team building-financial times. MANAGING INTERNATIONAL TEAMS. CUSTOMER SERVICE. DISCUSS FACTORS IN AND IMPORTANCE OF CUSTOMER SERVICE. Listening: an interview with a manager of a top restaurant; Reading: customer service is changing the world: up close and global-financial times. CRISIS MANAGEMENT. DISCUSS WAYS OF HANDLING CRISES. Listening: an interview with a professor of ethics with and social responsibility; Reading: how not to take care of a band/expect the unexpected-financial times. MERGERS AND ACQUISITIONS. DEFINE AND DISCUSS ACQUISITIONS, MERGERS AND JOINT VENTURES. Listening: an interview with the director of M&A research center; Reading: green targets-corporate knight. INTERNATIONAL NEGOTIATIONS
Cotton, David 2011 2011
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