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Upper intermediate market leader : business english course book / David Cotton, David Falvey, Simon Kent

By: Cotton, David [Autor].
Contributor(s): Falvey, David | Kent, Simon.
Material type: materialTypeLabelBookPublisher: Edimburgo Pearson Educación 2011Edition: 1a. ed.Description: 175 p.ISBN: 9781408237090.Subject(s): COMUNICACIÓN | INGLÉS DE NEGOCIOS | IDIOMA INGLÉS | SERVICIO AL CLIENTE | MARKETINGDDC classification: 428 Summary: COMMUNICATION. TALK ABOUT WHAT MAKES A GOOD COMMUNICATOR. Listening: an interview with an expert on communication; Reading: a quiet word beats sending e-mail-financial times. INTERNATIONAL MARKETING. TALK ABOUT INTERNATIONAL BRANDS. Reading: Diego Della Valle: Italian atmosphere is central to tod’s global expansion-financial times; Listening an interview with the professor of international marketing and the CEO of a training organization. TALK ABOUT BUILDING RELATIONSHIP. Listening: an interview with the head of global corporate responsibility of a major company; Reading: how east is meeting west business work. DOING BUSINESS INTERNATIONALLY. SUCCESS. DISCUSS WHAT MAKES PEOPLE/COMPANIES SUCESSFUL. Listening: an interview with the MD of a technology development company; Reading: profile: Carlos Slim-the telegraph. JOB SATISFACTION. DISCUSS MOTIVATIONAL FACTORS AND DO A QUIZ. Listening: an interview with the director of HR at major company; Reading: Marriott hotels international/KPMG-the Sunday times. RISK. DISCUSS DIFFERENT ASPECTS OF RISK. Listening: an interview with the MD of the institute of RISK management; Reading: internatiolisation-risk or opportunity?- financial times. WORKING IN NEW MARKETS. MANAGEMENT STYLES.DISCUSS DIFFERENT ASPECTS OF MANAGEMENT STYLE. Listening: an interview with the author of a management book; Reading: Anna Wintour/Jim Buckmaster-CBS/ times online. TEAM BUILDING. TALK ABOUT WORKING IN TEAMS AND DO A QUIZ. Listening: an interview with the founder of a team-building company; Reading: recipes for team building-financial times. MANAGING INTERNATIONAL TEAMS. CUSTOMER SERVICE. DISCUSS FACTORS IN AND IMPORTANCE OF CUSTOMER SERVICE. Listening: an interview with a manager of a top restaurant; Reading: customer service is changing the world: up close and global-financial times. CRISIS MANAGEMENT. DISCUSS WAYS OF HANDLING CRISES. Listening: an interview with a professor of ethics with and social responsibility; Reading: how not to take care of a band/expect the unexpected-financial times. MERGERS AND ACQUISITIONS. DEFINE AND DISCUSS ACQUISITIONS, MERGERS AND JOINT VENTURES. Listening: an interview with the director of M&A research center; Reading: green targets-corporate knight. INTERNATIONAL NEGOTIATIONS
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Libros Libros Biblioteca Central SM
Col. en otros idiomas
428 (Browse shelf) Ej.1 Available 35536
Libros Libros Biblioteca Central SM
Col. en otros idiomas
428 (Browse shelf) Ej.2 Available 35537
Libros Libros Biblioteca Central SM
Col. en otros idiomas
428 (Browse shelf) Ej.3 Available 35538
Libros Libros Biblioteca USU
Col. en otros idiomas
428 (Browse shelf) Ej.4 Available 35539
Libros Libros Biblioteca USU
Col. en otros idiomas
428 (Browse shelf) Ej.5 Available 35540
Libros Libros Biblioteca USU
Col. en otros idiomas
428 (Browse shelf) Ej.6 Available 35541
Total holds: 0

Include CD-Rom; activity file page 132; grammar reference page 146; audio scripts page 152; glossary page 168

COMMUNICATION. TALK ABOUT WHAT MAKES A GOOD COMMUNICATOR. Listening: an interview with an expert on communication; Reading: a quiet word beats sending e-mail-financial times. INTERNATIONAL MARKETING. TALK ABOUT INTERNATIONAL BRANDS. Reading: Diego Della Valle: Italian atmosphere is central to tod’s global expansion-financial times; Listening an interview with the professor of international marketing and the CEO of a training organization. TALK ABOUT BUILDING RELATIONSHIP. Listening: an interview with the head of global corporate responsibility of a major company; Reading: how east is meeting west business work. DOING BUSINESS INTERNATIONALLY. SUCCESS. DISCUSS WHAT MAKES PEOPLE/COMPANIES SUCESSFUL. Listening: an interview with the MD of a technology development company; Reading: profile: Carlos Slim-the telegraph. JOB SATISFACTION. DISCUSS MOTIVATIONAL FACTORS AND DO A QUIZ. Listening: an interview with the director of HR at major company; Reading: Marriott hotels international/KPMG-the Sunday times. RISK. DISCUSS DIFFERENT ASPECTS OF RISK. Listening: an interview with the MD of the institute of RISK management; Reading: internatiolisation-risk or opportunity?- financial times. WORKING IN NEW MARKETS. MANAGEMENT STYLES.DISCUSS DIFFERENT ASPECTS OF MANAGEMENT STYLE. Listening: an interview with the author of a management book; Reading: Anna Wintour/Jim Buckmaster-CBS/ times online. TEAM BUILDING. TALK ABOUT WORKING IN TEAMS AND DO A QUIZ. Listening: an interview with the founder of a team-building company; Reading: recipes for team building-financial times. MANAGING INTERNATIONAL TEAMS. CUSTOMER SERVICE. DISCUSS FACTORS IN AND IMPORTANCE OF CUSTOMER SERVICE. Listening: an interview with a manager of a top restaurant; Reading: customer service is changing the world: up close and global-financial times. CRISIS MANAGEMENT. DISCUSS WAYS OF HANDLING CRISES. Listening: an interview with a professor of ethics with and social responsibility; Reading: how not to take care of a band/expect the unexpected-financial times. MERGERS AND ACQUISITIONS. DEFINE AND DISCUSS ACQUISITIONS, MERGERS AND JOINT VENTURES. Listening: an interview with the director of M&A research center; Reading: green targets-corporate knight. INTERNATIONAL NEGOTIATIONS

Cotton, David 2011 2011

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