Ceramella, Nick

Cambridge english for the media / Nick Ceramella - 1a. ed. - México Cambridge 2008 - 112 p.

NEWSPAPER. Writing headlines; Analysing newspaper articles; Planning and writing a newspaper article. RADIO. Understanding the language of radio presenters; Understanding the production process; Planning a news list giving post-production feedback. MAGAZINES. Composing magazines covers; Planning the contents of a magazine; Giving instructions for a photo shoot. TELEVISION. Understanding the pre-production process; Organizing a filming schedule; Filming on location. FILM. Writing a screenplay; Pitching successfully; Organizing a shoot.  NEW MEDIA. Briefing a website designer; Analysing problems and providing solutions; Planning and writing a blog. ADVERTISING. Selling your service to a potential client; Creating a print advert; Creating a screen advert. MARKETING. Analysing market trends and taking action; Setting up a marketing  communication strategy; Organizing the relaunch of a product

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ENGLISH LENGUAGE ; BASIC ENGLISH NOVEDADES

428 / C473
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