Cleveland, Brad

Contact center management on fast forward : succeeding in the new era of customer experience / Brad Cleveland - 4a. ed. - Colorado Spring : ICMI, 2019 - xvii, 494 p. : gráficos ; 23 cm.

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THE NEW ERA OF CUSTOMER EXPERIENCE. New role, strategic opportunities; The blueprint-your customer Access strategy; Three driving forces in contact centers. RESOURCE PLANNING. Acquiring necessary data; Forecasting customer workload; Determining base staff and system resources. UNDERSTANDING CONTACT CENTER DYNAMICS. How contact centers behave; Communicating requirements to senior management; Real-time management. ELEVATING QUALITY AND PERFOMANCE. Establishing the right objectives and metrics; Boosting the contact center´s value; Improving individual performance. LEADERSHIP IN THE NEW ERA OF CUSTOMER EXPERIENCE. Enabling technologies, new possibilities; Building a customer-focused organization; Traits of the best-managed contact centers.

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